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October 21, 2013

Kyowa Hakko Kirin launched a website content "Invisible Things" for its corporate branding.
View the artistically created films which express the condensed feelings of our company members, called "Commitment to Life"

Tokyo, Japan, October 21 2013---Kyowa Hakko Kirin Co., Ltd (President and CEO: Nobuo Hanai, "Kyowa Hakko Kirin"), launched the interactive website content "Invisible Things" (http://invisible-things.com).

In alignment with the inauguration in 2008, Kyowa Hakko Kirin developed "Commitment to Life", a mission statement composed of condensed values as a life science company shared amongst all employees.

"Invisible Things" is an artistically created film designed to enhance corporate branding. The film is a visualization to depict the underlying aspiration within "Commitment to Life", which is to face those fighting illness with sincerity in order to deliver true smiles. In addition to film, viewers will have access to interactive content in which they can experience that the world is filled with beautiful aspirations and profound desire.

As the content aims to pursue creative novelty in the field of media arts, they are directed by concept designer Shogo Tominaga, film by Makoto Yabuki of TANGRAM, and music by evala of ATAK.
("Commitment to Life" : http://www.kyowa-kirin.com/about_us/vision_mission_values/commitment_to_life/index.html)



※Shogo Tominaga
Concept designer and producer. Joined 1-10design, Inc. since April 1st 2013.
Developing unconventional works in the field of film, design and spatial design.
The innovative expression initiated in his graduation work "COOL JAPAN PUREBLOOD" (2013) was highly acclaimed by many prestigious talents amongst diverse areas, such as Akira Asada, Shigeo Goto and Noboru Tsubaki. His future success is greatly anticipated.

※Makoto Yabuki
Director and film maker. Engaged in several projects including the ISETAN installation "The Fashion Museum LED Vision" and Panasonic corporate visuals. One of the founding members of TANGRAM, a visual design studio which undertook the PR film to host the 2020 Olympics in Tokyo along with an array of other productions. He is invited to more than a dozen film & art festivals as he actively release original art works. The film exhibition held in Shanghai Expo was highly praised overseas and he continues to be an active role both domestically and internationally.

※evala
Sound artist. Presiding port and a member of ATAK. As he exhibits edgy electronic music, he is invited to major music festivals and art exhibitions to conduct installations and concert performances. He also implements diverse sound design utilizing stereophonic systems and cutting edge technology in public spaces, theatre, film and advertising media.
Recent works attracting public attention include, sound programming for vocaloid opera "THE END", music provision to Perfume performing at Cannes Lions International Advertising Festival, the stereophonic work "The Fox with Big Ears" showcased at NTT Intercommunication Center (ICC).

Contact:

Kyowa Hakko Kirin
Media Contact:
+81-3-3282-1903



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