Sustainability

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Promoting Proper Use of Medication

Kyowa Hakko Kirin places a priority on providing information to promote the proper use of pharmaceutical products. We believe that it is imperative to promptly share accurate information with patients and medical professionals, who are flooded with miscellaneous information on drugs. In addition to sales activities by medical representatives (MRs), we use multiple channels of communication, including a call center for fielding inquiries on drugs and a website catering to medical professionals, in order to provide timely information in tune with the latest changes in the medical environment. The information collected is passed on to relevant divisions, and measures are taken to “foster” drugs by maximizing their product value while assuring their safety and quality.

Medical Representatives (MRs)

Based on professional expertise, our MRs provide medical professionals with information highly useful for treating patients. They especially focus on providing information on the efficacies and safety of new drugs, for which medical professionals have both high hopes and doubts, as well as on the new value added to existing drugs due to their expanded indications and other factors.

Call Center for Inquiries on Pharmaceuticals

We receive around 40,000 calls a year at our call center established exclusively for drug-related inquiries and consultations. These calls come primarily from pharmacists and other medical professionals. To share information with the broader public, we also offer information on our website in the form of answering frequently asked questions (FAQs). In addition, we provide our call center staff with training and opportunities to be assessed by external parties to improve their capacities to respond promptly and appropriately to inquiries.

Website: kksmile®

Through our website “kksmile®” exclusively tailored to medical professionals, we share detailed product information and disease-related academic meeting reports and publications on nephrology, cardiovascular disease, diabetes mellitus, oncology, blood, immunology/allergy, the central nervous system, and the gastrointestinal regions. Video contents are also offered to facilitate understanding.



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